Tag Archives: social media

Social Defender?

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Businesses must be able to have immediate access to customer feedback in a world becoming more rooted in social media networks.  However, as social media is becoming the necessary mode of communication, businesses and marketers might feel overwhelmed with all of the information available.  Social Defender gives marketers and business owners one powerful and comprehensive area to efficiently control the social media success of one or more brands.

So what exactly is Social Defender?  Social Defender is a user-friendly social media management tool designed to provide social media newbies and professionals with the ability to manage multiple social media accounts simultaneously, gain valuable insights and accurately measure social media efforts.  Social Defender gathers all established social networks (Facebook, Twitter, Tumblr, YouTube, G+, Pinterest, Blogger, blogs and forums) into one place, allowing management and monitoring of feedback, which allows businesses to gain valuable insight and accurately measure social media efforts.   Social Defender does this through its large, spider program, which tracks specific websites and company buzz.  Social Defender allows efficient management by assigning team members the ability to process reviews and information instantly and provide feedback.  Marketers can also gain information through the listening platform about market trends and competitors, which makes the process even more compact, easy, and efficient.

Social Defender allows businesses and marketers to determine and analyze customer needs and to gather customer sentiment, which is crucial for overall success.

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Why Social Media Monitoring

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Facebook.  Twitter.  Tumblr.  Youtube.  These social media networks are becoming everyone’s way of communicating their thoughts and feelings about almost anything there is to discuss and relay to the rest of the world.  In this kind of technologically savvy world, businesses need to utilize the almighty webosphere to communicate with their customers and gain valuable feedback and insight.  Most business owners and marketers may feel overwhelmed by the vast information provided by these social media networks, some may realize its important presence but do not know how to utilize it, and some companies may even feel completely lost.  No matter what sentiments businesses harbor, it is crucial that they connect with their customers at their level.  Customers nowadays are most comfortable using Facebook, Twitter, etc, and businesses can personally connect with them while monitoring and gathering information.

Customers will post their opinions about their experience with the products they consume on social networks, and social media monitoring can keep track of public opinion and online sentiments.  Businesses also have instant access to gather all this information, and quickly respond to positive and negative sentiments.  These online networks can show businesses and marketers where specific audiences are, and businesses can take this information to improve the way they target their audiences.  Social media monitoring reports and analyzes the raw data that companies need to efficiently respond to their constumers’ needs and sentiments.  It’s important that businesses can have all this information at one place instantly at their fingertips, and social media monitoring helps businesses sift through the mass of customer responses that is available through social media networks.

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