Which Social Media Sites Should I be on?

In the age of social media, more and more social networking sites are popping up each day, and businesses have the daunting task of choosing which websites to establish a presence on.  However, signing up for every social media site is a big mistake that many companies are making – no matter how many social media specialists you have, there’s no way that every site can be constantly updated and monitored.  So how does your business choose?

You need a plan when approaching social media – don’t just dive into social media.  Social media doesn’t have to be a time or money zapper, but your business does need preparation.  Your social media sites should be thoroughly personalized, and customers should be able to see that there’s a face behind the brand name.  Your brand pages have to be updated constantly (whether manually or with a media management platform), and social media also takes training.  There is some time that has to be invested into making sure everyone who’s on the social media team is aligned with the company’s social media goals, so which networking site to get involved in takes some serious consideration.

Ask yourself what that certain platform will do for your brand.  Are you a B2C looking for ways to reach out to potential and current customers?  Are you a B2B looking to network with other business professionals?  Your social media platform has to reach your target audience effectively, so you can keep up with current industry news and what customers are asking for in real time.

We’ll leave you with this very insightful infographic from Mashable from the company CMO – it’s a very clear explanation of what the major social networks are good for, and also what qualities they lack.

[Photo courtesy of Flickr: Chris Lott]

Social Defender?

Businesses must be able to have immediate access to customer feedback in a world becoming more rooted in social media networks.  However, as social media is becoming the necessary mode of communication, businesses and marketers might feel overwhelmed with all of the information available.  Social Defender gives marketers and business owners one powerful and comprehensive area to efficiently control the social media success of one or more brands.

So what exactly is Social Defender?  Social Defender is a user-friendly social media management tool designed to provide social media newbies and professionals with the ability to manage multiple social media accounts simultaneously, gain valuable insights and accurately measure social media efforts.  Social Defender gathers all established social networks (Facebook, Twitter, Tumblr, YouTube, G+, Pinterest, Blogger, blogs and forums) into one place, allowing management and monitoring of feedback, which allows businesses to gain valuable insight and accurately measure social media efforts.   Social Defender does this through its large, spider program, which tracks specific websites and company buzz.  Social Defender allows efficient management by assigning team members the ability to process reviews and information instantly and provide feedback.  Marketers can also gain information through the listening platform about market trends and competitors, which makes the process even more compact, easy, and efficient.

Social Defender allows businesses and marketers to determine and analyze customer needs and to gather customer sentiment, which is crucial for overall success.

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