Facebook.  Twitter.  Tumblr.  Youtube.  These social media networks are becoming everyone’s way of communicating their thoughts and feelings about almost anything there is to discuss and relay to the rest of the world.  In this kind of technologically savvy world, businesses need to utilize the almighty webosphere to communicate with their customers and gain valuable feedback and insight.  Most business owners and marketers may feel overwhelmed by the vast information provided by these social media networks, some may realize its important presence but do not know how to utilize it, and some companies may even feel completely lost.  No matter what sentiments businesses harbor, it is crucial that they connect with their customers at their level.  Customers nowadays are most comfortable using Facebook, Twitter, etc, and businesses can personally connect with them while monitoring and gathering information.

Customers will post their opinions about their experience with the products they consume on social networks, and social media monitoring can keep track of public opinion and online sentiments.  Businesses also have instant access to gather all this information, and quickly respond to positive and negative sentiments.  These online networks can show businesses and marketers where specific audiences are, and businesses can take this information to improve the way they target their audiences.  Social media monitoring reports and analyzes the raw data that companies need to efficiently respond to their constumers’ needs and sentiments.  It’s important that businesses can have all this information at one place instantly at their fingertips, and social media monitoring helps businesses sift through the mass of customer responses that is available through social media networks.