In the age of social media, more and more social networking sites are popping up each day, and businesses have the daunting task of choosing which websites to establish a presence on. However, signing up for every social media site is a big mistake that many companies are making – no matter how many social media specialists you have, there’s no way that every site can be constantly updated and monitored. So how does your business choose?
You need a plan when approaching social media – don’t just dive into social media. Social media doesn’t have to be a time or money zapper, but your business does need preparation. Your social media sites should be thoroughly personalized, and customers should be able to see that there’s a face behind the brand name. Your brand pages have to be updated constantly (whether manually or with a media management platform), and social media also takes training. There is some time that has to be invested into making sure everyone who’s on the social media team is aligned with the company’s social media goals, so which networking site to get involved in takes some serious consideration.
Ask yourself what that certain platform will do for your brand. Are you a B2C looking for ways to reach out to potential and current customers? Are you a B2B looking to network with other business professionals? Your social media platform has to reach your target audience effectively, so you can keep up with current industry news and what customers are asking for in real time.
We’ll leave you with this very insightful infographic from Mashable from the company CMO – it’s a very clear explanation of what the major social networks are good for, and also what qualities they lack.
[Photo courtesy of Flickr: Chris Lott]