Social Defender’s Big Event this Weekend

Social Defender has been selected to be featured at Tech Cocktail’s Chicago Mixer and Startup Showcase this Sunday, June 24th, and we are honored to have this opportunity.  We are getting ready to have a fantastic weekend of connecting with other startups and sharing ideas with everyone.

The media company Tech Cocktail describes themselves as a “literal cocktail” – it’s a social mixing of entrepreneurs and tech lovers who gather together to converse about the latest technology and new startups.  Founded in 2006, Tech Cocktail has expanded into a global event that attracts thousands of fans.  They host many different kind of events (mixers, conferences, showcases, to name a few) in many different cities (Boston, Chicago, Dallas, Barcelona, and more) to boost entrepreneurs and help them share their latest ideas and technology.

Sponsored by Motorola, Tech Cocktail is collaborating with TechWeek to host some of the greatest minds and startups in the Midwest this weekend.  Hosted in expo style, tech enthusiasts will be able to educate and connect with other convention goers, as well as amplify their own ideas.  There are expected to be over 200 attendees at this Sunday’s event.

Social Defender considers our attendance to this mixer a huge honor – we can’t express how fortunate we are to share our newest accomplishments with others.  We enjoy connecting with you all through the web, and we regret that we can’t bring you all to the Windy City to meet you in person (but we’ll be sure to update you on how the event goes)!  But for those of you in the Chicagoland area that will be attending Tech Cocktail, we’d love to put faces to names and have the opportunity to connect with you this weekend.  Social Defender is gearing up and getting ready to mingle with the brightest minds of the Midwest!

How to get Traffic on Brand Pages

We’ve all heard the questions Who? What? Where? When? Why? and How? probably many times throughout our schooling careers.  Ever get sick of them? (I definitely have, since these questions would be placed at the top of many of my research papers, along with many decorative red marks – ok, I’ll try not to take a trip down memory lane…)  However, these questions are necessary to ask if we want our content to contain relevant and helpful information for our readers.  By asking these questions, you’ll nail what consumers are looking for, and have room for other interesting blurbs.

Here they are, a list of our favorite questions and why they’re important for your brand page:

Who to Post: Well, this is an easy question- get your company and brand name out there!  Tell your followers who this page belongs to (whether it’s just the company name, or the actual names and faces behind it all).  Customers like to see that businesses are made up of actual people who they can connect to, not unemotional robots.

Why to Post:  Well, the data says it all.  So many people are using social media to communicate, that businesses would be making the mistake of not taking this opportunity to reach new customers.  The real question is “Why would any business not want to tap into the wealth of information found online?”

What to post: Post things that would add value to your company for customers.  Try to be life-changing, and not just a word ranting bore.  Don’t bombard your clients- tell them only necessary information and try to keep it to a minimum (no one likes reading long, monotonous paragraphs.)  Posting different types of media (videos, pictures, links, etc.) can also add some life to your brand pages.

Where to post:  It’s useful to try to be everywhere at once- not all consumers use all social networks.  Widen your reach by being present on different social networks, and keeping each one up-to-date (a single tool that allows you to update all your accounts simultaneously would be very time-efficient.)  But keep in mind- utilize all the social media networks that work best for your company.

When to post:  Yes, there are actually specific times and days to post that ensures that your content will reach more people.  Generally, you should post at times inconvenient to you- most of your customers have a workday too, so they’ll generally be online for non-business reasons after hours.  Our tip- having a scheduling tool is really helpful.  There are also different peak hours for the different media websites. Here’s a quick guide to posting times:

  • Facebook: 1-4pm ET, especially on Wednesdays and Sundays.  Avoid the eights- 8am-8pm is a bad time frame to garner likes and activity.
  • Twitter: Monday 1-3pm is the best time, where after 8pm on most days (3pm on Fridays) are the worst.
  • Tumblr: After 4pm and on Friday evenings seem to be when customers are online.

How to post:  Don’t try entirely to be a business.  As I mentioned before, consumers like to see that their favorite companies are backed and run by actual people.  When posting content, don’t just try to shove information down your customers’ throats.  Sure, the end goal is to increase sales, but try to do so in a fun way – some customers are attracted to a company because of their fun atmosphere.  If you want to relay information, make it easy to understand.  There’s no need to get super fancy, since there is much potential for your audience to get confused.  And lastly, you can seek the help of the actual social sites themselves- Facebook has a new promote button that guarantees your brand will reach more customers for a small fee.


Why B2B Companies Need Social Media

It makes sense that B2C companies can find invaluable wealth in social media.  They need to reach and keep customers up to date, and they need to attract potential customers.  These companies are spending their time and effort to be where customers are most reachable – on social media.  According to a Forrester Research study, 81 percent of adults are using social media – so it makes sense that B2C companies don’t want to miss out on opportunities presented by online networks.  The combination of B2B Companies and social media seems like a whole different story – businesses don’t find social media an impactful way to connect with other businesses.  However, B2B companies are also run by people, who can be swayed and convinced through online marketing.  B2C and B2B firms are actually very similar; their core goals and objectives are the same, regardless of what product is being sold.  All businesses seek to create awareness, promote, strengthen relationships with their clients, and of course, generate revenue.  If B2C companies can use social media to guide these objectives, why can’t B2B companies do the same?

So, what are some specific ways that social media can help a B2B company?  Start with LinkedIn, the social media website made for professionals.  Get connected with many other B2B professionals – who knows, it might come handy one day where you wouldn’t otherwise have insider connections.  The established social media platforms can also improve your SEO and generate leads.  Social media can help get your business name out there, which is an important goal for all businesses.  It’s also important for B2B firms to have closer relationships with their client – they’re dealing with more expensive and complex products, and the sales cycle is longer.  B2B companies need to be closer to their clients, and their experience would allow them to gather more marketplace insights on social media platforms.

B2B companies can also find a wealth of resources on social media by knowing their audience and how to communicate with them.

It’s a Scary (Social Media) World Out There! Part 2: Spam

This post will focus more on a specific aspect that makes the social media world kind of hazardous for users (if you’re new to this topic, I suggest that you take a glance at the first post on this topic for a general overview.)  We’ve probably all heard about spam, but what is it exactly, and what dangers does it pose?

Spam is the misuse or abuse in media outlets, most infamously email.  In email spam, hackers send unsolicited emails (junk) to many users, bringing danger to not just their computers, but in severe situations, their personal lives.  Spammers have moved on from emails to social media.  More spammers are taking advantage of the vast amount of information available through networking sites like Facebook, and businesses need to be aware of this when determining their social media marketing strategies.

Businesses can give access to multiple team members on their Facebook or Twitter pages, usually to help manage workflow.  However, creating these accounts now gives the beholder complete access.  Sometimes, these team members are unauthorized to post something (spam) in the name of the brand or company- and sometimes, team members who have permission to post make mistakes that end up damaging the company.

It’s really easy for a scammer to gather information.  The worldwide web is a huge information portal, and scammers can target information from different demographic segments easily.  Scammers have access to sensitive information, because unlike traditional modes of communication, once something is posted online, it can be spread to multiple places on the web, where anyone can find it.  Spammers can find what they’re looking for quickly, and it’s really easy for them to have users click a link once, and bring them to dangerous embedded pages.

Everyone should be wary of posting information online (many people don’t realize that anyone can access whatever is put on the web), but businesses especially need better filters to prevent spam messages, since their brand’s reputation is at stake.

It’s a Scary (Social Media) World Out There!

If companies as big as Coca Cola and American Red Cross, who have large social media teams and efforts, can make critical social media mistakes, who says smaller companies and independent marketers can’t?  The truth is, social media is like a circus lion- if not tamed properly, it can lash out and cause great harm.  Social media has been a world of innovation and improvement, but the instant technological access it provides to millions of users has also presented some danger.  Businesses especially need to be wary of this, and they need to be careful that their social media efforts don’t fall into the “wrong hands.”

Coca Cola and American Red Cross both came across the same problem with their Facebook/Twitter accounts- someone with good intentions who had access to the social media utility posted something harmful indirectly about the company, which of course went viral, and it took a while to clean up the damage.  On their social media monitoring platforms, separate team members were able to monitor feedback, and were often given full access.  In the social media world, everyone is watching.  What’s thought to be a innocent post online can turn into something else- everyone has immediate access.  What’s put on the internet has left its permanent footprint, which can be found and commented on by almost anyone.  Another big problem that social media has brought up that wasn’t as much as a worry with traditional communication methods is its instant-ness.  With just the click of a button, something can be immediately posted…and often it cannot be retracted.  Businesses need to be wary of all these potential dangers- once it has a single mishap, businesses will lose current and potential customers.  It only takes one mistake to screw up the relationship with the public, so businesses and marketers need to be careful with social media marketing in order to avoid mishaps.