All businesses and marketers, big or small, need social media marketing.  There are many benefits to being attuned to what customers are saying through social platforms (Facebook, Pinterest, Twitter, etc.).

Social Media Monitoring for Big Businesses and Small Businesses:

Large brands often require a number of team members to manage different social media
channels. Social Defender allows for creation of workflow rules for different brands, channels, day of week, time of the day. These assigned team members can aide in the social media process without threatening or invading account security.

Small businesses may not have the time or resources to devote to social media. If so, it can become very time consuming. Social Defender makes the process compact and easy for those that need an easier and more efficient way to handle and evaluate social media efforts.

Regardless of size, businesses need to actively listen to customer reviews and feedback in order to gain enough information to react in the most optimal way.  Businesses can then swiftly address negative comments and spam, that if otherwise left unattended, could cause harm to the business name.  Instant information allows businesses to make more efficient decisions faster, which is important in our fast-paced technological world.  Social media monitoring allows businesses to directly access this information, and monitoring and formulating feedback into an efficient strategy will in turn provide a lot of information to the consumer on their level of communication.  Most consumers are connected through social networks, and businesses who take advantage of garnering publicity through these modes of communication have an advantage over their competitors who neglect this important networking area.

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Small businesses, unlike their larger counterparts, must utilize their personal connections with their customers to efficiently respond to the needs of their target audience.  Customers nowadays create their comfort zones on social networks such as Facebook and Twitter.  These online platforms are becoming a major influence on consumers, as they can have more access to product information and reviews through these networks.  A recent Market Force study shows that 81% of American consumers are influenced by their friend’s social media posts.  Small businesses cannot afford to dismiss social media- its presence in consumer lifestyle is huge, and still growing.

Social media monitoring can be incorporated into PR activities so consumers can easily access information they are looking for about a brand.  Social media monitoring can improve brand awareness, allow the business to engage in personal conversations with their customers, and gather information critical to formulating an approach towards the target market.  If businesses and marketers devote time to communicating with customers through social networking platforms, they can see an improvement in customer relations and an increase in sales.  The instant access and feedback businesses will be able to have will show customers that they are engaged and interested in helping the consumer understand their product.  Social media monitoring is an easily accessible way for small businesses to communicate and receive crucial information from consumers.

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