Research shows that more than half of all adults are familiar with social media networks, and big and small businesses should not miss out on the opportunity to relay information to customers through these portals. Customers post, like, comment on the products they (or others) buy, on their brand preference, and their past experiences with a business. Marketers need to tap into this resource to efficiently handle consumer feedback and to improve customer relations.
Social Media allows a business to increase brand awareness. By connecting with a target market and potential customers, getting the company and product name out there through social media platforms can help customers have a better understanding and provide them with the information that they want at their fingertips. Social Media allows customers to easily search for products they want and like. By having a presence on the established social media networks, a business can show its values and shape the customer’s perception of the brand.
Social Media is more personal. Businesses and marketers can build partnerships and relationships with customers more instantly and easily. Businesses have the ability to directly ask customers what they want, what problems they are having throughout the buying process, and any other questions the consumer might have. On the flip side, consumers also can quickly relay information to businesses (positive and negative reviews), which helps the business improve their customer service and products. Businesses can be successful by focusing on what’s trending in the market. Social media monitoring makes the process compact and easy for those that need an easier and more efficient way to handle and evaluate social media efforts.
Brookings noted that the most benefit in pay comes after nine to personal homework assistants 10 years as a teacher.
