Imagine you have to set up a piece of furniture. You are given a toolkit that has all the tools you need- screwdriver, hammer, pliers, etc- to do the job. Except there’s one catch- the toolbox you have been given is one of those toy sets for kids. You can pretend that you can build that piece of furniture (the tools look the same), but obviously those toy tools just won’t cut it.
Managing social media is the same way- many social media management platforms offer businesses tools to monitor and engage with their customers, and these tools seem like they would work, but actually create more hassle and confusion for the business. Social media presents an abundance of information that could get very confusing if businesses do not know how to start or approach it. This can becoming very time consuming, and marketers can run up a hefty bill.
So what tools will actually work? Basically, the main tools necessary for businesses to manage their social media efforts will simplify the process. First of all, businesses need to have all the information from the major social media utilities in one place- if businesses had to spend a lot of time gathering and hunting for customer feedback, it would be a very frustrating process. Social Defender offers an information center in one place, which can bring feedback promptly to a business’s attention, who can in turn respond quickly and informatively. It’s important that businesses attend to positive and negative feedback quickly, since customers nowadays expect a fast response since social media permits such. Social Defender also allows for businesses to monitor current market buzz and consumer wants through the listening platform, which is important for keeping up to date with competitors and trends. All this information would be a long, confusing process to sift through if social media management did not have multiple people to attend to all this information. Social Defender allows the appointment of team members- without giving them full administrative access. A good social media platform does not just connect with customers- it also makes social media efforts more informative and simplified for businesses.
Social Media Management can ultimately be the “make-it or break-it” tipping point for businesses and marketers since almost all consumers nowadays are plugged into social media networks. Those businesses that maximize their SMM efforts will be more likely to succeed.
